How to Successfully Execute a Brand Partnership

As the media landscape faces innovative new platforms and shifting consumer expectations, public relations strategies must adapt to be successful. After years of securing top partnerships for travel and food & beverage brands alike, our senior director Paola Cuevas contributed to O’Dwyer’s PR and shared tips on how to successfully execute a brand partnership. 

“In today’s PR and marketing world, it takes more than traditional PR to drive consumers’ engagement and awareness for food & beverage brands. In an industry oversaturated with activations, media events, and co-branded partnerships, it’s crucial for food and beverage brands to execute strategic partnerships to increase customer base, drive depth of engagement, improve customer perception and increase brand loyalty.

Often times, publicists are faced with strict budgets and need to strategize how they can do the most with the least.”

Here are four steps to successfully execute a brand partnership:

1.Define your objective

2.Find the right partner

3.Think outside the box

4.Evaluate your campaign’s success 

To read the full article, click here!