CIIC Partners with BLLA to Support Boutique Hotels
CIIC has partnered with Boutique Lifestyle Leaders Association (BLLA) to assist boutique hotels as they navigate COVID-19 communications and recovery. Under the partnership, CIIC will help support BLLA’s new campaigns, #BoutiqueStrong and #SaveBoutiqueHotels.
BLLA developed these campaigns to help boutique leaders cope with the COVID-19 crisis, providing resources and connections and growing awareness for boutique hotels once travel begins again.
Next up? Our webinar on April 29 to discuss the best communication practices during a crisis and we hope to see you there.
“Now is more important than ever to support the boutique community, to educate the brands we’re so passionate about and strengthen the boutique world not only during this crucial time, but into the future.”