Watch Now: PR Tuesday’s The Return of the Tourism Industry and Communication Strategies

Did you catch CIIC's Amy Sedeño on PR’s Tuesday’s The Return of the Tourism Industry and Communication Strategies?

Our Executive Director & Partner shared a panel alongside Latin American tourism industry experts to share insight into the future of the tourism industry, in a webinar geared toward Spanish-speaking hospitality professionals. Panel experts included President of PRORP, Rafael Gárate, and President of MXUS PR, Jorge D’Garay. 

During the interactive webinar, including attendees from Latin America, the U.S., and the Caribbean, Amy noted that the industry is in a state of transformation and how those in the industry should see it as a means to reinvent their brand. Promoting confidence within travelers, exploring new channels of communication, and targeting new audiences are some of the key points she shared for navigating communication during this time. Amy further outlined the process of managing messaging from the start of a world crisis to recovery and opening, including the following three phases: 

  • Phase 1: Staying connected with past and future guests through social media, email marketing, and editorial content to maintain a strong connection between your brand and the consumer.

  • Phase 2: Initial increase in travel detail demand: Focus your messages on the new added value of your brand, guarantee flexible cancellation policies, and be transparent about your cleaning and sanitation protocols. 

  • Phase 3: Demand grows stronger: Understand your strongest markets and niches, then create packages that motivate them to travel as personalized offers. 


    Watch the full webinar in Spanish here.

Marissa L